Google Adwords Training Course

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Search Engine Marketing (SEM) or Pay-Per-Click (PPC) advertising with Google Adwords™ is a great way to guarantee your business can be found on page one of a Google search. Well written ads and landing pages can help your business by increasing online sales and attracting potential customers who are searching for your products or services.

In this Google Adwords training course, you will learn how to efficiently conduct relevant keyword research and generate Google AdWords campaigns that increase traffic, grow leads, improve your website’s rank on various search engines such as Google, Yahoo!, Bing, etc, and outshine your competitors. We will also review some of the best practices and reveal tested strategies that will help you improve your Quality Score and reduce your cost-per-click (CPC).

Now available throughout Kuala Lumpur and Malaysia, this Google Adwords training course can be done with our expert local or international trainers at your chosen venue and schedule.

You can also join our public classes, live online using our HIVE technology.

Click on the In-house tab below to generate an instant quote.

Learning Outcomes
Course Outline
  • Learning Outcomes - Google Adwords Training Course

    • Learn How to Conduct Relevant Keyword Research
    • Know How to Use the Basic Adwords Interface
    • Learn the Importance of “Quality Score”
    • Understand the Structure of an Ad Campaign
    • Be Able to Set Up a Campaign
    • Be Able to Set Up an Adgroup
    • Know How to Write an Ad
    • Understand the Basics of Ad Copy Writing
    • Experience the Bidding Process
    • Create a Basic Report
    Duration: 1 day course


    Google Adwords Training Course Reviews:

    This is the second course I have done with Curtis at the trainer, as last time he was attentive and attuned to my needs, he happily went over ground that I have difficulty picking up and made the learning environment fun and interesting. I would happily recommend PD Training as a training organisation with a good venue, facilities and location along with quality trainers. I will definitely be back to further my knowledge in 2012.
    Individual Participant

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  • Course Outline - Google Adwords Training Course

    Download Google Adwords Training Course Outline


    Learn what to do and what not to do with your Google Adwords™ campaigns so that you get the most out of your advertising dollars. This course will show you some of the best practices related to running ad campaigns using the Adwords interface.

    Delivered by a professional internet marketing consultant with over 8 years of experience using Adwords™, this course teaches you how to create new leads and generate traffic to your website.

    Don’t start an Adwords™ campaign without first attending this insightful course aimed at teaching you how to improve your Click-Through-Rate (CTR) while reducing your Cost-per-Click (CPC).

    Google Adwords Training Course - Lesson 1
    Overview of Adwords Basics
    • Introduction to Adwords Keyword Tool
    • Setting Search Options
    • Understanding Keyword Results
    • Basic Adwords Overview
    Google Adwords Training Course - Lesson 2
    Using Adwords Interface
    • Introduction to Adwords Interface
    • Introduction to Campaign Hierarchy
    • Introduction to Campaign Settings
    • Create a Campaign
    • Create an Adgroup
    Google Adwords Training Course - Lesson 3
    The Impact of Your Quality Score
    • What is Quality Score (QS)
    • Impact of QS on Bids
    • QS and Writing Ads
    • QS and Destination Pages
    Google Adwords Training Course - Lesson 4
    Creating and Testing Ads
    • How to Create an Ad
    • Introduction to Split Testing
    • Creating Multiple Ads
    • Monitoring Ads
    Google Adwords Training Course - Lesson 5
    Introduction to Bidding for Keywords
    • Introduction to the Bidding Process
    • How to Use QS to Reduce CPC
    • Bidding for Keywords
    • Monitoring Non-Performing Ads
    Google Adwords Training Course - Lesson 6
    Enhancing Your Ads Effectiveness
    • Introduction to Extensions
    • How to Use URL Extensions
    • Tips on Mobile Marketing
    • Things to Avoid in Adwords

  • In-House Training

    Clients and testimonials

    In-House training benefits:

    • Flexible length - sessions as short as 1-hour
    • Cost effective - great group pricing
    • Greatest impact in the shortest time
    • Excellent Team Building Opportunity
    • Certificate of Completion (always available in the App)
    • Comprehensive courseware as books (& available in the App)

    Delivery Options for In-house training
    1-hour Motivator
    one hour motivator
    3-hour Power Sessions
    3 hour power session
    Full-day training
    full day training

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    Activities and discussion

    To Be Engaged All Day

    Activities and discussion for engaged learning all day.

    Real world trainer

    An outstanding trainer

    On average PDT trainers have 15 years industry experience 7 years training experience.

    Tailored training

    Focussed on you

    We always tailor activities and scenarios to be relevant to you.

    Refresher course

    Refresher Course $0

    In-House and Public Class participants are welcome to join a public class in the same topic for 12 months.

    Price coaching

    1/2 Price Coaching

    We all know the importance of reinforcement, so we'll come back within 90 days of the original course 1/2 price.

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    Acclaimed Provider

    The confidence of booking with an acclaimed multi national training company.

    eLearning and video

    Multi-modal Reinforcement

    Support, reinforcement & extension eLearning and videos in the App.

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