Search Engine Optimisation (SEO) requires you to have an understanding of how to create content which can easily be indexed by search engines.  The process includes identifying and using preferred keywords to increase your search engine ranking. It is a marketing tool used by businesses to improve visibility on search engine results pages (SERP's) and when done properly will have an effect on your rankings.

The PD Training SEO Training Course gives you a better understanding of basic concepts like on-page versus off-page SEO, how to optimise images and videos, best practices for content creation and essential files you must have on your site.  Further topics covered include Google page rank, researching meta titles, descriptions and keywords, back linking (what to do and what NOT to do).

This SEO class by PD Training, takes the "voodoo" out of SEO by offering practical tools and a methodical approach to improving an online presence.

This enlightening SEO training course is available now throughout Australia, including Brisbane, Sydney, Melbourne, Adelaide, Canberra and Perth.

Introduction to SEO (Search Engine Optimisation) - Online Instructor led 90-minutes
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Introduction to SEO - Online Instructor led 90-minutes 1.0 day course Course Outline PDF icon

Your Learning Outcomes
Introduction to SEO (Search Engine Optimisation) - Online Instructor led 90-minutes

  • Know why SEO is important
  • Understand the key terms & concepts
  • Implement effective back-linking & search engine marketing plans
  • Learn the difference between on-page SEO and off-page SEO
  • Learn how to optimise images and videos
  • Understand how to conduct keyword research & analysis
  • Learn best practice techniques for creating written content
  • Understand common mistakes and how to avoid making them
  • Conduct competitor analysis
  • Understand how to reverse engineer competitor back-linking strategies
  • Learn how to outsource SEO services and how to find the right partner
Duration: 1.0 day course



Reviews

Introduction to SEO (Search Engine Optimisation) - Online Instructor led 90-minutes Reviews:

Downs Heating, Cooling & Outdoors logo
Thanks guys, I found everybody very helpful and friendly. The information I took away will be easy for me to implement, made sense and straight forward to learn. I would definitely like to come back for further training as courses are available and time allows. Curtis has a down to earth method of educating which I appreciated - cheers, Di

-Downs Heating, Cooling & Outdoors


Downs Heating, Cooling & Outdoors logo
I want to say thank you to the team at pd training, you folks are one of the most ethical, consistent and trustworthy businesses which are remarkable attributes to have. Being the only person to register for a course (which given the Christmas time frame is not surprising) you were still happy to provide the training I required as a one on one. I have not come across any other training organisations that would do that. This is the second short course I have done with pd training and I will definitely be back in 2013 to further my knowledge. The quality of information received during the training is excellent and has been an enormous help to our regional business.

-Downs Heating, Cooling & Outdoors


VACC logo
Hi, Curtis was a fantastic trainer for our SEO course, all of my people got so much from the training day. I would highly recommend this course to anyone with a website or in the business of creating them, we will be getting to work implementing the things we have learnt for our customers. Thank you. Peter

-VACC


More happy clients



Course Outline
Introduction to SEO (Search Engine Optimisation) - Online Instructor led 90-minutes

Download Introduction to SEO - Online Instructor led 90-minutes Course Outline

Foreword:

Search Engine Optimisation is a recent addition to the advertising and marketing sector key strategies. This course helps you understand that it is not all technical voodoo and wizardry, but that it requires simple clear planning and sound web development and clear communication techniques.

Don’t be misled by the companies selling you false services and promises, come and learn the principles and techniques you can implement for your website yourself – and achieve the results on your own websites.

 

Introduction to SEO (Search Engine Optimisation) - Online Instructor led 90-minutes - Lesson 1
What is SEO
  • Define “SEO”
  • Why is SEO important?
  • Google is an Robot Algorithm
  • How do Search Engines find Your Website?
  • What Does Google Measure?
Introduction to SEO (Search Engine Optimisation) - Online Instructor led 90-minutes - Lesson 2
Key Terms and Concepts
  • PageRank
  • On-Page SEO vs Off-Page SEO
  • Content vs Assets
  • Keywords
  • Internal Linking
  • Other Considerations
Introduction to SEO (Search Engine Optimisation) - Online Instructor led 90-minutes - Lesson 3
Implementing SEO on Your site
  • Meta Content
  • Writing for Google /li>
  • SEO for IMAGES
  • SEO for Videos
Introduction to SEO (Search Engine Optimisation) - Online Instructor led 90-minutes - Lesson 4
Improving Site Structure
  • How to Measure Your Site’s Popularity
  • Duplicate Content
  • Canonical Hierarchy
  • Competitive Content
Introduction to SEO (Search Engine Optimisation) - Online Instructor led 90-minutes - Lesson 5
Promotions and Traffic
  • Social Media
  • Blogging
  • Article marketing
  • Google AdWords
Introduction to SEO (Search Engine Optimisation) - Online Instructor led 90-minutes - Lesson 6
Off-Page SEO
  • Types of Backlinks
  • Backlinking Basics
  • How to Get Good Links
  • Things to Avoid in Linking
  • Negative SEO

In-House Training We’ll focus on what matters most to you and tailor to your context


Live Online or Hybrid Class Tailored to Your Needs

When you want a tailored learning experience targeting exactly what you want without bringing everyone physically together, the best choice is a Live Online Class run by PDT.

We tailor the content and activities to be specific to your current needs and the needs of the people and run the course in our usual activity-based workshop style training, however, the participants can all be offsite, or some can be in the room with others offsite.

Unless you have a preferred tools we use 'Zoom for Education' that includes enhanced collaboration features such as One-click content sharing, real-time co-annotation (people can work together in activity files), and digital whiteboarding, we also include things like live polls and group chats so you virtually have the same collaborative learning experience of attending a course in a room with other people.

live online & hybrid

We have delivered these 100's (if not 1000's) of times, and get great outcomes. We achieve great outcomes because we keep our learner centric approach - just because it’s delivered through a screen to some or all participants doesn’t mean it needs to be less tailored or less personalised.

You still have an expert trainer who talks to you prior to the session and tailors the delivery to use your terminology, ensure activities are relevant and directly applicable and ensures an engaging learning experience that provide people with skills and techniques they can apply the very next day.

A hybrid class is with some people dialling in, and some people physically together in the same room.

Live Online Participant Feedback:

90% Overall Trainer Rating

88% Delivery was Adapted to me Personally

75% I Would Recommend this Course to Someone Else

Face to Face Options With Everyone in the same room

1-hour Motivator
one hour motivator
3-hour Power Sessions
3 hour power session
Full-day training
full day training
Conferences
Conferences
At your workplace At your workplace
In our Training Rooms In our Training Rooms
 In our Online Training  Room - the HIVE In our Online Training Room

We’ll make things easier so you can focus on adding more value

We provide the Training Management Centre which is an information hub before, during and after training.
(Let us know if there’s parts you don’t want to use)

Invites people to training

(So you don’t have to)

Invite People icon

Generates Sign in Sheet

(So you don’t have to)

Generate Sign In Sheet Icon

Generates Branded Flyer

If you if you want to ‘promote’ internally

Generate Branded Flyer Example

PDF’s of Certificates

(can be co-branded with your logo)

Completion Certificate Included

Collects and Reports feedback

(So you don’t have to)

Feedback Report Example

Complete Results Dashboard

(including trainer insights)

Results Dashboard Example

What are people going to do differently?

At the completion of training participants are encouraged to create an action plan, and invite an accountability buddy via their Orgmenta App.

In your Training Management Centre you have transparency to the action plans so you can see what people are going to do differently.

My Action Plan
Participants encouraged to create

Want to get clear on impacts and measure success? Our system and expert consultants support you.


Our systems and people make it easy to identify how you’ll be able to measure impacts,
and then report on the success in the weeks or months after training.

Measure metrics your way

Do you already have a training management system and wish they were automatically up to date?

Training APIs

It’s surprisingly easy to make it so that your system can automatically be up to date with all the training record details you need.

More than just a training provider - we are your Learning and Development Partner, we look forward to working with you, talk to one of our friendly expert consultants today.

Not exactly what you needed? Try other courses in the Live online & Hybrid Courses Category

 
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