Introduction to SEO - Online Instructor led 90-minutes

Search Engine Optimisation (SEO) requires you to have an understanding of how to create content which can easily be indexed by search engines.  The process includes identifying and using preferred keywords to increase your search engine ranking. It is a marketing tool used by businesses to improve visibility on search engine results pages (SERP's) and when done properly will have an effect on your rankings.

The PD Training SEO Training Course gives you a better understanding of basic concepts like on-page versus off-page SEO, how to optimise images and videos, best practices for content creation and essential files you must have on your site.  Further topics covered include Google page rank, researching meta titles, descriptions and keywords, back linking (what to do and what NOT to do).

This SEO class by PD Training, takes the "voodoo" out of SEO by offering practical tools and a methodical approach to improving an online presence.

This enlightening SEO training course is available now throughout Australia, including Brisbane, Sydney, Melbourne, Adelaide, Canberra and Perth.

Your Learning Outcomes

  • Know why SEO is important
  • Understand the key terms & concepts
  • Implement effective back-linking & search engine marketing plans
  • Learn the difference between on-page SEO and off-page SEO
  • Learn how to optimise images and videos
  • Understand how to conduct keyword research & analysis
  • Learn best practice techniques for creating written content
  • Understand common mistakes and how to avoid making them
  • Conduct competitor analysis
  • Understand how to reverse engineer competitor back-linking strategies
  • Learn how to outsource SEO services and how to find the right partner
Download PDF Outline Duration: 1.0 Days
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Plus the workshops are always tailored to your current context

Downs Heating, Cooling & Outdoors logo
Thanks guys, I found everybody very helpful and friendly. The information I took away will be easy for me to implement, made sense and straight forward to learn. I would definitely like to come back for further training as courses are available and time allows. Curtis has a down to earth method of educating which I appreciated - cheers, Di

-Downs Heating, Cooling & Outdoors


Downs Heating, Cooling & Outdoors logo
I want to say thank you to the team at pd training, you folks are one of the most ethical, consistent and trustworthy businesses which are remarkable attributes to have. Being the only person to register for a course (which given the Christmas time frame is not surprising) you were still happy to provide the training I required as a one on one. I have not come across any other training organisations that would do that. This is the second short course I have done with pd training and I will definitely be back in 2013 to further my knowledge. The quality of information received during the training is excellent and has been an enormous help to our regional business.

-Downs Heating, Cooling & Outdoors


VACC logo
Hi, Curtis was a fantastic trainer for our SEO course, all of my people got so much from the training day. I would highly recommend this course to anyone with a website or in the business of creating them, we will be getting to work implementing the things we have learnt for our customers. Thank you. Peter

-VACC


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Plus you’ll also receive:

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If you’re not happy with the outcomes from
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For every participant
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Development
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12-months access to the unique REACH Future Proofing Personal Development Dashboard with personally curated learning to develop agility to adapt to different people tasks and situations.

Learn Introduction to SEO - Online Instructor led 90-minutes Now

Search Engine Optimisation is a recent addition to the advertising and marketing sector key strategies. This course helps you understand that it is not all technical voodoo and wizardry, but that it requires simple clear planning and sound web development and clear communication techniques.

Don’t be misled by the companies selling you false services and promises, come and learn the principles and techniques you can implement for your website yourself – and achieve the results on your own websites.

 

Course Outline for Introduction to SEO - Online Instructor led 90-minutes

After completing this course, participants will have learned to:

Topic 1

What is SEO

  • Define “SEO”
  • Why is SEO important?
  • Google is an Robot Algorithm
  • How do Search Engines find Your Website?
  • What Does Google Measure?

Topic 2

Key Terms and Concepts

  • PageRank
  • On-Page SEO vs Off-Page SEO
  • Content vs Assets
  • Keywords
  • Internal Linking
  • Other Considerations

Topic 3

Implementing SEO on Your site

  • Meta Content
  • Writing for Google /li>
  • SEO for IMAGES
  • SEO for Videos

Topic 4

Improving Site Structure

  • How to Measure Your Site’s Popularity
  • Duplicate Content
  • Canonical Hierarchy
  • Competitive Content

Topic 5

Promotions and Traffic

  • Social Media
  • Blogging
  • Article marketing
  • Google AdWords

Topic 6

Off-Page SEO

  • Types of Backlinks
  • Backlinking Basics
  • How to Get Good Links
  • Things to Avoid in Linking
  • Negative SEO

Plus you’ll also receive:

shield

Money Back
Guarantee

If you’re not happy with the outcomes from
the course we offer a money back guarantee

profiles

REACH
Profiles

For every participant
valued at $199 each

sick

Sick Day
Safety Net

No one left behind
with our 1/2 price re-run promise

dashboard

Development
Dashboard

12-months access to the unique REACH Future Proofing Personal Development Dashboard with personally curated learning to develop agility to adapt to different people tasks and situations.

Learn Introduction to SEO - Online Instructor led 90-minutes Now

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What are people going to do differently?

At the completion of training participants are encouraged to create an action plan, and invite an accountability buddy via their Orgmenta App.

In your Training Management Centre you have transparency to the action plans so you can see what people are going to do differently.

Want to get clear on impacts and measure success? We support you.

Our systems and people make it easy to identify how you’ll be able to measure impacts and then report on the success in the weeks or months after training.

Do you already have a training management system and wish they were automatically up to date?

It’s surprisingly easy to make it so that your system can automatically be up to date with all the training record details you need.

More than just a training provider - we are your learning and development partner.

We look forward to working with you, talk to one of our friendly expert consultants today.
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Outstanding learning that people can do in the flow of work

  • Fresh targeted video-based microlearning content with interactive lessons and quizzes included.
  • Rigourous review process
  • Only $11.00 per course per person per year
  • Or get the $110.00 bundle and save

Asking Questions

The most important foundation for communication and building meaningful relationships is listening, develop your skills with this micro eLearning course.

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